Listing photo sizes for Rightmove, Zoopla, Zillow and MLS

You can resize a whole shoot to these sizes in one go with the free listing photo resizer. It runs in your browser, so the photos are not uploaded anywhere.

Why do photo sizes matter for a listing?

Two things go wrong when photos are the wrong size. Files that are too large are rejected or slow to upload, which is a real problem on a phone at a viewing. Files that are too small look soft when the portal enlarges them, and blurry photos make buyers scroll past.

Shape matters too. Galleries on most portals are landscape, so portrait photos get letterboxed with bars down each side, or cropped badly by the portal’s own thumbnail.

What size photos does Rightmove recommend?

Rightmove has advised agents that photos look best at 1024 × 683 pixels or larger, in landscape, and that smaller or portrait photos can appear blurry. That is a 3:2 shape. In practice most agents and photographers upload larger files, often 1600–2048 pixels wide, so the image stays sharp on large screens and in the full-screen gallery.

Rightmove treats floor plans separately from the photo gallery, so upload plans as plans rather than as an extra photo. Agents’ software providers can also impose their own limits on how many photos are sent to portals, so check your CRM if photos go missing.

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What about Zoopla and OnTheMarket?

Neither publishes a single public photo specification that applies to every agent feed, and limits can depend on the software that sends your listings. The same rule of thumb works: landscape JPGs, at least 1024 pixels wide, ideally 1600–2048, and a sensible file size. If a portal rejects an upload, the file size or format is the usual cause.

What size photos does Zillow or an MLS need?

Zillow’s photo guidance is commonly reported as a preferred size of 2048 × 1536 pixels, with 1024 × 768 as the smallest that displays well. Very small photos may not display at all. In the US, though, photos usually reach Zillow and other sites through your MLS, and each MLS board sets its own rules on minimum size, maximum file size and how many photos are allowed.

Common MLS rules are landscape JPGs of at least 1024 × 768, with file limits anywhere from about 3 MB to 10 MB per photo. JPG is the safe format; PNG, TIFF and HEIC files are often rejected. Your board’s rules page is the final word.

Which sizes should you export?

Keep your original, full-resolution files. You can always make a smaller copy from a large photo, but never a sharp large copy from a small one.

How do you resize a whole shoot at once?

With the listing photo resizer:

1. Choose a size preset, such as Portal & MLS · 2048 px.
2. Set a file-size limit, such as under 3 MB or under 1 MB.
3. Optionally crop every photo to the same shape, such as landscape 3:2.
4. Type the property address to rename files as 12-oak-street-01.jpg, -02.jpg and so on.
5. Drop in up to 60 photos, press Resize, then download them one by one or as a ZIP.

The tool never enlarges a photo. When a file-size limit is set, it lowers the JPG quality a little at a time until the photo fits, and only reduces the dimensions if quality alone is not enough.

Should you strip location data from listing photos?

Usually, yes. Photos from phones often store the GPS position where they were taken, along with the camera model and time. For a property that is already public that matters less, but for a tenanted home, a high-value property or a photo taken at your own house, it is information you do not need to publish.

Saving a new JPG in the resizer leaves out this EXIF metadata. If you need the capture time as evidence, for example for an inventory, keep the original files.

Do you need to label virtually staged or edited photos?

Increasingly, yes. Many MLS boards require an on-photo label such as “Virtually staged” when furniture has been added digitally, and California’s AB 723, in force since 1 January 2026, requires a disclosure on altered images and access to the unaltered original. UK portals and advertising rules prohibit misleading images too.

The resizer can draw a “Virtually staged”, “Digitally enhanced” or custom label onto every exported photo. For the rules in more detail, see virtual staging disclosure rules.

What about photo quality, not just size?

Size gets the photo accepted. Quality gets it clicked. Shoot in landscape at chest height, turn on every light, open the curtains and keep verticals straight. If a room is empty, dark or cluttered, fixing it after the shoot is often quicker than reshooting: Splatr’s AI staging can furnish an empty room, clean up clutter or enhance a dull photo, and then you can resize the results here for the portal.