The estate agent marketing that wins instructions in 2026 shows vendors what you will do for their home: better listing content, video on every property, and visible local knowledge. Sellers compare agents online before they book a valuation, so your past listings, reels and reviews are your pitch. Here are 15 ideas, from quick wins to longer-term systems.
Win the valuation with better listing content
- Show a full marketing pack in your pitch. Photos, a staged version of an empty room, a listing video and a 360° tour for a recent property. Vendors choose agents who look like they will sell the home well.
- Put video on every listing, not just the expensive ones. Filmed videos at $300–$600 a time made that impossible; video made from listing photos costs a few pounds. See listing video costs.
- Stage empty rooms. Probate, investor and new-build homes are often empty. Virtual staging shows buyers how they live, for a fraction of furniture hire. See is virtual staging worth it.
- Offer a 360° tour as standard. It helps remote buyers and cuts wasted viewings. You can make one with a phone. Here’s how.
- Give every property its own page. One link with photos, video, tour and floor plan, which vendors can share with family.
Be the local expert online
- Post a weekly area reel. What £X buys, the best streets, new developments. Local content builds a following of future sellers. Get 25 ideas.
- Publish a monthly market update. One chart and three sentences on prices, time to sell and stock levels in your patch.
- Answer the questions people search. Short guides on costs of selling, when to sell and how to prepare a home bring search traffic and show expertise.
- Ask every happy client for a Google review. Reviews are often the first thing a vendor sees when they search for agents near them.
- Your photosPhone or photographer
- Edit and stageEnhance, declutter, stage
- Make the videoEffects, music, branding
- PublishPortals and social
Generate leads that don’t rely on portals
- Run an online valuation or price-check offer with a clear follow-up from a person, not just an automated email.
- Share free tools. Calculators for commission, rental yield and square footage are useful to landlords and sellers. Splatr’s free property tools can be linked from your website or social media.
- Mail “just sold” cards to neighbours of every sale, with a QR code to the sold property’s video.
- Partner with local businesses such as solicitors, mortgage brokers and removals firms for referrals and shared content.
Make it sustainable
- Batch content weekly. One hour every Monday to make the week’s reels and posts from the latest shoots.
- Use one platform for property content. Separate suppliers for photos, staging, video and tours mean more invoices, more waiting and more files to move. Splatr makes staging, video with music and motion graphics, 360° tours and the property page from one set of photos.
What does good estate agent marketing cost?
| Item | Traditional cost | Lower-cost route |
|---|---|---|
| Listing video | $300–$600 per property | A few dollars from photos with AI |
| Staging an empty home | $1,500 median for a staging service (NAR 2025) | A few dollars per listing with AI |
| 360° tour | $100–$500 from a photographer | Phone photos plus a tour tool |
| Professional photography | Varies by area | Keep it; good photos power everything else |
The most efficient agencies pay for good photography and use software for the rest.
How do you measure what works?
Track valuations booked and where each vendor found you: portals, Google, social media, referrals or boards. Compare enquiries on listings with video and staging against those without. Keep what brings instructions; drop what only brings likes.
Quick answers
How can estate agents get more instructions?
Show vendors a stronger marketing package than competitors, prove local knowledge online, and collect reviews. Video and staging on every listing are the quickest visible upgrades.
What marketing should an estate agent do on social media?
Listing reels, local area guides, market updates and behind-the-scenes posts. See 30 Instagram post ideas.
Is video marketing worth it for estate agents?
Yes, especially now that video can be made from listing photos for a few pounds. In NAR’s 2025 survey, 48% of buyers’ agents said videos were important to their clients.
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