How to make an Airbnb video tour from your listing photos

Does Airbnb allow videos on listings?

Airbnb listings are built around photos and the photo tour. Video works best off Airbnb, where people discover places to stay before they search: Instagram Reels, TikTok, YouTube Shorts, Facebook groups and your own website. A video that ends with "Book on Airbnb" or your direct booking link sends those viewers to your listing.

Why does a video tour help bookings?

Photos show rooms. A video shows how they connect, how bright the place feels and what the stay is like. On social media, a 20 second clip of a terrace at sunset gets far more reach than a still photo of the same terrace.

For hosts with a direct booking site, a video also builds trust. Guests booking off-platform want to know the place is real.

How do you make the tour from photos?

1. Pick 6–10 photosBest feature first
2. Choose a styleCalm, bright, cinematic
3. Add an effectDay to dusk for the last shot
4. Add your nameTitle, logo, booking link
5. Add musicRelaxed, no lyrics
6. Export 9:16Reels, TikTok, Stories

1. Choose your photos. Wide, bright shots work best. Use the same order as your listing: best feature, living space, bedroom, kitchen, bathroom, outdoor space.
2. Pick a style. The AI director gives each photo a slow camera move: a push-in on the living room, a rise over the pool, a slide past the kitchen.
3. Add an effect. A day-to-dusk or lights-on effect on the last shot makes a strong ending.
4. Add your branding. The name of the place, your logo and where to book.
5. Add music. Pick from the catalogue, upload a track or paste a YouTube link. Keep it calm.
6. Export. 9:16 for Reels, TikTok and Stories. 16:9 for YouTube and your website.

ReelsYour weekend escape starts here

@thecourtyardhouse

How long should an Airbnb video be?

Short wins on social. Show the best thing in the first two seconds.

What should the first three seconds show?

The hook. Not the front door. Start with the view, the pool, the hot tub, the fireplace or the design detail that made you buy the place. Add one short line of text: "Hot tub under the stars", "Two minutes to the beach", "Sleeps 6 in the old town".

Where should you post the video?

• Instagram Reels and TikTok with location tags and 3 to 5 local hashtags.
• Facebook groups for your area or for travellers to your region (check each group's rules).
• Your direct booking site at the top of the home page.
• Google Business Profile if you have one.
• Guest messages when someone asks "what's the place like?"

Can you use the same tool for photos?

Yes. Fix the photos first (brighten, declutter, sky), then make the video from the edited versions, all in one place. See how to edit Airbnb photos.

Related: Instagram for Airbnb hosts and vacation rental marketing ideas.