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Hotels & rentals3 min read

Resort marketing ideas that fill rooms, including the off-season

Resort marketing ideas and a simple strategy built on video and photo content: what to post, which offers to push and how to market the quiet months.

By Splatr

The resort marketing that fills rooms is built on one thing: showing the experience, often. Post short videos of your pool, rooms, food and setting every week, run seasonal packages with their own visuals, push direct booking on your site, and use the quiet months for themed stays (wellness, remote work, food, events). Video made from your own photos keeps this affordable all year.

What is a simple resort marketing strategy?

  1. Show the experienceWeekly reels and photos
  2. Package each seasonA reason to book now
  3. Drive directWebsite, email, DMs
  4. Bring guests backSeasonal videos to past guests
Four steps, all powered by content.

Resort marketing ideas for social media

  1. Golden hour every week. A reel of the pool, beach or terrace at sunset is the most-shared resort content there is.
  2. Room reveals. Slow push-in from the door to the view.
  3. A day in 30 seconds. Breakfast, pool, spa, dinner, stars.
  4. Effects a camera cannot do. Day to dusk, lights on, fireworks over the resort for New Year.
  5. "Which villa?" Two room types side by side, ask followers to vote.
  6. Staff stories. The chef, the dive instructor, the gardener.
  7. Guest moments with permission: proposals, birthdays, family photos.
A New Year reel made from one daytime photo with the fireworks effect.

Resort marketing ideas for the off-season

  • Wellness weeks: spa, yoga and healthy menus with their own video.
  • Remote-work stays: weekly rates, desk, fast Wi-Fi, a "work from the pool" reel.
  • Food and wine weekends with a local producer.
  • Storm-watching or winter cosy packages for coastal and mountain resorts.
  • Local residents' rates for midweek.
  • Events: small weddings, retreats, team offsites.

Each package needs its own visuals. You can restyle existing photos for the season (evening light, warm interiors, festive touches) instead of reshooting.

A living area shown in daylight and as a warm evening scene
The same lounge, restyled for a winter package.

Resort marketing ideas for direct bookings

  • Put a video at the top of your website home page.
  • Offer a direct-booking perk: breakfast, late checkout, spa credit.
  • Send past guests a seasonal video with a returning-guest rate.
  • Use Instagram and WhatsApp for quick replies about dates.
  • Show the same content on Google Business Profile.

Resort marketing ideas with partners

  • Travel creators: offer a stay for content, and reuse their best clips (with permission).
  • Local tour operators, wineries and dive centres: share each other's reels.
  • Wedding planners: give them a short venue video they can send to couples.

How much content does a resort need?

Roughly: 1 to 3 reels a week, Stories most days, a seasonal campaign every quarter and a refreshed website video twice a year. That is a lot of video for a small marketing team. Making videos from your existing photos is how resorts keep up without a full-time videographer.

How do you measure what works?

Track direct bookings by source, link clicks from Instagram, enquiries from DMs and video views per post. Double down on the formats that bring enquiries, not just likes.

Related: hotel marketing video, hotel social media ideas and boutique hotel marketing.

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