Instagram for Airbnb hosts: what to post, with ideas and captions

What should an Airbnb Instagram account post?

Use a simple mix:

20 Airbnb Instagram post ideas

The property

1. A 20 second video tour, best feature first
2. "Where you'll sleep": bedroom reveal
3. Morning light in the kitchen
4. Day to dusk on the exterior
5. Lights coming on at night
6. The hot tub, pool or fire pit at dusk
7. Before and after a refurb
8. The welcome basket
9. A detail most people miss
10. "Pack light, we have…" amenities list

The area

11. Five things within ten minutes
12. Best sunset spot nearby
13. Your favourite café or restaurant (tag them)
14. Rainy day ideas
15. Seasonal events

Guests and offers

16. A review on a photo of the room they stayed in
17. Guest photo of the view
18. "Two nights free this weekend"
19. Midweek remote-work deal
20. Returning guest offer

ReelsGolden hour, every evening

@yourstay

Airbnb Instagram captions you can copy

• "Slow mornings, sea views and nowhere to be. Dates open in June, link in bio."
• "The fire's lit. The hot tub's warm. All you need to bring is a book."
• "Two minutes to the beach, ten to the best fish and chips in town."
• "Your desk for the week. Fast Wi-Fi, big window, quiet street."
• "We have two nights free this weekend. Message us for 15% off."
• "Thank you for the kind words, Sarah and family. See you next summer."

Keep captions short. Lead with the feeling, end with what to do next.

Which hashtags should you use?

Use 3 to 5 specific tags, not 30 generic ones:

• Your town or area: #CornwallStays, #LakeDistrictCottage
• The type of stay: #DogFriendlyCottage, #CabinWithHotTub
• Your own tag: #TheCourtyardHouse

Always tag the location. Local tags bring people planning a trip to your area.

How do you make reels without filming?

Most hosts do not have time to film and edit. You can make reels from the photos you already have:

1. Upload photosYour listing photos
2. Pick a style or effectCalm, cinematic, day to dusk
3. Add your nameLogo and booking link
4. Add musicTrending or calm
5. Export 9:16Ready for Reels

How often should you post?

One reel and two or three Stories a week is enough to grow. It is better to post every week for six months than every day for two weeks.

How do you turn followers into bookings?

• Put your direct booking link (or Airbnb link) in your bio.
• End every reel with a clear next step: "Link in bio", "DM us for dates".
• Reply to every comment and DM quickly.
• Share last-minute availability in Stories.

Related: Airbnb video tour, vacation rental marketing ideas and AI video prompts for property.