A 360° virtual tour of a home costs about $100–$500 from a local photographer, often less when bundled with photos. Matterport 3D tours run from about $150 to $1,000 depending on size, plus hosting after the first months. Making the tour yourself costs nothing extra with a phone, or $300–$1,000 for a 360° camera, plus any hosting fee.
360° tour prices at a glance
| Option | Typical price | Hosting |
|---|---|---|
| Basic 360° tour from a photographer | $100–$500 | Often included for a period |
| Zillow 3D Home tour (from a photographer) | About $115–$250 | Free on Zillow |
| Matterport 3D tour (from a provider) | About $150–$1,000, priced by floor area | Often 6–12 months included, then a fee |
| Commercial or large venue tour | $750–$5,000+ | Varies |
| DIY with a 360° camera | Camera $300–$1,000, then your time | Platform fee or plan |
| DIY with a phone | No extra equipment | Platform fee or plan |
Ranges come from published 2026 rate cards of US tour providers and price guides. Matterport-based pricing is commonly a minimum charge, around $175–$325, plus $0.10–$0.25 per square foot above a base size.
What affects the price?
- Floor area and number of rooms. More scan points, more time on site.
- Tour type. A linked set of 360° photos costs less than a 3D scan with a dollhouse view and measurements.
- Add-ons. Floor plans, tags and descriptions, video exports and extra panoramas each add $25–$150.
- Hosting. Matterport and several tour platforms charge to keep a tour online. If the listing sells quickly that is fine; for long rentals or developments, hosting adds up.
- Bundles. Many photographers include a basic 360° tour or Zillow 3D Home with the photo package.
- 4 phone photosFrom the middle of each room
- UploadStitched to 360°
- Pin to floor planRooms in place
- ShareLink, embed, portals
Hidden costs to check
- How long hosting lasts and what renewal costs.
- Whether you get an unbranded link for the MLS as well as a branded one for marketing.
- Who owns the tour and whether you can embed it on your own site.
- Re-shoot cost if the property is staged or changed later.
The cheaper route: a 360° tour from phone photos
You can capture a tour yourself with four overlapping phone photos per room. Splatr stitches them, hosts the tour and lets you add floor-plan navigation, with no camera to buy and no separate tour vendor. For a three-bedroom home it takes 15–20 minutes on site. Here is how.
A phone tour does not replace a measured 3D scan. If you need accurate dimensions or a dollhouse model, a Matterport-style scan is the right tool. For most resale and rental listings, buyers want to look around the rooms, which a 360° tour does.
Is a virtual tour worth the cost?
In NAR’s 2025 Profile of Home Staging, 43% of buyers’ agents said virtual tours were important to their clients, and 33% rated tours and videos as equally important. Tours help remote and overseas buyers, cut down wasted viewings and keep people on a listing longer. If you can make one for little or nothing, it is hard to argue against.
360° tour vs 3D tour vs video
A 360° tour lets buyers look around from fixed points. A 3D tour adds a dollhouse model and measurements. A video tells a story in 30 seconds and travels further on social media. Many agents use a video to attract attention and a tour for serious buyers. Compare them here.
Quick answers
How much does a Matterport tour cost?
From a service provider, roughly $150–$1,000 for a home, depending on floor area, with hosting included for 6–12 months.
Are virtual tours free on Zillow?
Zillow 3D Home tours are free to host on Zillow. You can make one with the Zillow 3D Home app or pay a photographer to capture it.
What is the cheapest way to make a 360° tour?
Use your phone and a tool that stitches four photos per room into a 360° view, then shares it as a link.
Put the guide into practice.
Turn your own photos into edited images and videos in minutes.
7-day free trial.
