The best hotel social media posts show the stay, not the facilities list: a room at golden hour, breakfast on the terrace, lights coming on at dusk, the walk to the beach. Post one or two reels a week plus Stories, rotate between rooms, food, experiences, the area and guests, and always end with a way to book. Below are 30 ideas and a weekly plan you can start this week.
What works on hotel Instagram?
Reels reach new people. Carousels get saved. Stories keep followers close and sell last-minute rooms. A good hotel account uses all three, with reels doing most of the work.
30 hotel social media post ideas
Rooms (reels)
- Room reveal: door opens, slow push-in to the bed and window
- "Which room would you book?" two rooms side by side
- Morning light through the curtains
- Turndown at night with lamps on
- The bathroom: bath filling, robes, products
- The view from your best room, day to dusk
- Suite tour in 15 seconds
Food and drink
- Breakfast spread from above
- The chef's signature dish
- Cocktail of the month
- Coffee at sunrise on the terrace
- Afternoon tea set-up
- Wine pairing night
Experiences
- Pool at golden hour
- Spa treatment room, slow pull-back
- Rooftop or garden at dusk with lights coming on
- Fire pit or terrace evening
- Weekend in 30 seconds: arrival to checkout
- Wedding or event space set-up
The area
- Three things within a 10 minute walk
- Best sunset spot nearby
- Seasonal event in town
- Local partner: café, gallery, surf school (tag them)
People and guests
- Meet the team: housekeeping, concierge, chef
- A guest review on a photo of their room
- Guest photo of the day (with permission)
- Behind the scenes: making the beds, prepping breakfast
Offers
- Last-minute weekend availability in Stories
- Seasonal package: Christmas, spring break, summer
- Midweek or long-stay deal
- Day to dusk
- Lights on
- From the sky
- Fireworks
What does a weekly plan look like?
- MonReel
Room reveal with a slow push-in
- TueStory
Poll: which room would you book?
- WedCarousel
Three things to do nearby
- ThuReel
Food or drink: breakfast or cocktail of the month
- FriStory
Last-minute weekend rooms with a booking link
- SatReel
The experience: pool, spa or terrace at dusk
- SunPhoto
Guest review on a photo of their room
How do you make all this content without a crew?
Most hotels already have good photos from their last shoot. They are sitting in a folder. Upload them to Splatr and:
- Give each photo a slow camera move to make a reel.
- Add effects a camera cannot do: day to dusk, lights on, fireworks.
- Brighten older photos and replace grey skies.
- Add your logo, a title and a booking line.
- Ask the AI editor for a seasonal version ("make it feel like Christmas").
Which hashtags should a hotel use?
Use 3 to 5 specific tags: your hotel name, your town, and one or two about the type of stay (#BoutiqueHotelLondon, #SpaWeekend). Always tag the location.
How do you turn posts into bookings?
- Put a direct booking link in your bio.
- Use link stickers in Stories for offers.
- Reply to every DM quickly. Many guests ask about dates in messages.
- Track direct bookings that mention Instagram.
Related: how to make a hotel marketing video, boutique hotel marketing and resort marketing ideas.
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